Kids and advertising. Aahhhhh, they go together like poppy on a beagle. And most of the time the cheese is spread thick (cream cheese in this analogy). But Bill Cosby's words of wisdom still ring true - "Kids say the darndest things (jello pudding pop)." It's true, you never know what's going to come out their little brains - and sometimes it's hilarious.Thanks to Josiah over at Irresponsible Journalism for posting this Trigon BlueCross Blue Shield commercial. I forget where I first saw this ad, but it's still funny. I believe it was done by the folks at Carmichael Lynch in Minneapolis (let me know if that's not correct).
The Sci-Fi Channel has a new spot that is worth a watch. The execution is quite good and in :90 seconds you get a taste of the strangeness you can find in the world of science fiction television. I especially like the way the tag line is treated at the end. Very smart. Watch it here
Okay, Okay, so this print ad is pretty much a shallow, visual pun, but I love it. It's simple, random and strangely hilarious.
Via Ad hunt
Possibly one of the strangest commercials I have ever seen. I don't really know what to say about it. But it sure does explain the product benefit - a little too well maybe. Just watch it Jonny Glow - Animated by Danmeth
You never ever have to turn on the light
when you wake up in the middle of the night.
With Jonny glow you can see where to go
and everything will be all right.
Jonny glow works for me
Hallelujah, I can see where to pee.
Johnny Glow is really neat
because I don't go to bed with two wet feet.
via - Advertising/design goodness.
Here's a great way to weed out the idiots who never should have applied for the job in the first place. McKinsey & Company is a prestigious consulting firm who only offers jobs to recent grads who are super smart and stuff. So, they wrote their phone number in a complex mathematical formula that job seekers had to solve before they could even call the firm. I imagine "sorry, you must have the wrong number" would start to feel more like "sorry, you must have crap for brains." The problem is x=24, y=30 Phone:=01.(y²-x).(y²-10²)x10 Let me know if any of you solve it.
But Virgin Mobile, instead of trying not to offend anyone this "Holiday Season," decided to just offend everyone. Thus the birth of Chrisma-hanukwan-zakah. Check out the site here and learn a few classic Chrismahanukwanzaka carols.
Every year companies seem to have increasing fears of offending customers buy using the word "Christmas" in their advertising or in-store displays. So, now days we are told where we can buy the hottests gifts "This Holiday Season." And "Happy Holidays!" has become the catch umbrella phrase that basically covers Christmas, Hanukkah, Kwanza, and Festivus, making sure not leave out any other obscure religious related celebrations.
Thanks to one Will Cote for pointing me to this wonderful spot in the new X Box 360 “Jump In” campaign. Apparently, like a lot of great work, this spot has been banned for violence, and will not ever see the light of the television screen. As a result, it will probably get played by ten times as many people online. Watch it here.
The spots in the campaign that will make it on TV are "Jump Rope” and “Water Balloon,” neither of which are half as good as the one that’s been banned.
I don’t mean to point any fingers (oh - that was rich), but some are calling fowl on Xbox, claiming that the “Finger Gun” commercial was ripped off from this student film that was circulating online last year - seen here. As I have said before – coincidences happen all the time in advertising. What do you think? Regardless, it’s still a great ad. I have no problem with borrowing ideas as long as it’s either obvious what you are borrowing from or you give credit where credit is due.
Everyone seems to be talking all about this PSP graffiti campaign (You can see the full set of images here at Flickr)
But no one is really saying much about this PSP commercial (apparently a part of the same campaing), but I think it's hilarious. I can't explain why, but watch it here. Is it just me? via adrants
Virgin Digital's "exercise your music muscle" spot has been all the rage the past few weeks, but this Motorola commercial "Grand Classics" has been around longer (a few months) and is arguably better. The spot seamlessly takes you through the evolution of animation and the history of film in a minute in a half, referencing more than a dozen classic, yet not completely expected, movies. (Be patient with the download. It takes a while)The spot was directed/animated by by Smith & Foulkes (the same folks that brought us Honda "Grrr" and this VW Touareg spot) I would argue this Motorola spot has more depth to it than Virgin Digital's and the animation transitions are more impressive. However, the Virgin Digital commercial asks more from its viewer. It has more to discover, and interacts more with the audience, and thus, in the end, is simply more fun.
And while we’re on the topic of weird cool stuff, try this – it’s a trip. via Adverlab
To help get you all in the Holiday spirits, I leave you with the greatest spectacle of lights ever created. And Yes, what you are seeing is real - no camera tricks. Happy Thanksgiving. See you next week.
The new live Wilco album, out this past week, kicks a lot more than television. If you haven't heard it, give it a listen over at their site and prepare to have your face rocked off.But what does that have to do with advertising? Well, only that I am a huge Wilco fan and Jeff Tweedy is their front man, and Jeff Tweedy has a 9 year old son named Spencer Tweedy, who is the drummer in a band called The Blisters, and the Blisters were in a Quaker Oats Commercial a few months ago, and I thought you might want to see it.
Errol Morris and Element 79 worked together to create this spot featuring The Blisters playing a song that they wrote about Oat Meal. Watch it here. You can also see a short movie documenting the Blisters' first big gig at the Abbey Pub here in Chicago - watch that here. We might have to wait a few years to get our first Blisters LP but for now go pick up the elder Tweedy’s new album Kicking Television.
Apparently Bud is pleading not guilty and has asked networks to stop airing the commercials, objecting to their false claims. But Miller insists they have the evidence to back them up. Give the site a look and you be the judge. It will be interesting to hear Bud's rebuttal.
Miller Lite is taking Bud Light to court in the biggest Taste Trial to date. Consider this new Miller Lite campaign, created by Crispin Porter + Bogusky, an all out attack on Bud. And boy is it a hilariously nasty trail. On the Taste Trial Website, you can watch the trial unfold and also listen to the “facts,” as Miller presents them. (Be sure to watch “The Case – facts” section for some truly compelling moments).
Here's another miller site worth checking out
On first viewing you think the commercial is just animated, drug induced nonsense, but then you realize the spot is taking you through a visual music mind game, with dozen of hidden song references. The pay off is, “Exercise your Music Muscle.” I have watched this spot probably five times and have still not identified all the songs. Here are just a few to watch out for. I shot the sheriff. Purple Rain. Hotel California. Piano Man. Video Killed the Radio Star. Watch the Virgin commercial Here. Let’s see if we can find all the songs people. Post your finds in the comments. I have had a hard time tracking down the ad agency responcible for this spot, but on Virgin Digital's site, David Brody gets credit for "developing and impleminting all brand communication for the company." However, ad agency Ground Zero has recently done work on the Virgin Digital account. If any one knows for sure who created this spot, let me know. via Brainstrom#9
Usually, a commercial gets old the more you see it. But not so with this incredibly engaging spot for Virgin’s new music subscription service Virgin Digital.
These aren't the first ads to use famous paintings to hock a product. In fact, here's a new commercial that's flying around the web for Johnnie Walker, that does just that. And here's an ad for online poker, referencing the "Last Supper." Usually these stolen masterpieces have very little to do with the product and are just used as borrowed interest. It's a gimmick. But unlike most art thieving ads, these Converse print ads are actually somewhat relevant. Like a painting, Converse are always a classic canvas.
Via I have an idea
A buddy pointed me to Pandora, which is great new way to discover music you have never heard. By typing in one of your favorite bands or songs, you create your own personal, online radio stations. It's all customizable. So, when you like a song they play you, give it a thumbs up and then add it to your favorites page so you won't forget. It's worth checking out. You can create a free account with Pandora if you choose the version with advertisements. People who don't like ads should stop complaining and be thankful for all the free crap they get thanks to advertising. It pays for the majority of our entertainment.
Here are a couple of new bands I found on Pandora
For all you ad-dicts, I leave you this weekend with a spoof ad that finally says what we have all been thinking the past couple of years. Catch it over at Rocketboom.
Rated MA for language
First the Mach 3 amazed us with its three-blade system. Then Schick’s Quatro unleashed “The Power of Four” (with infomercials – check them out for a few half laughs). Now Gillette is rumored to have a 5-blade razor in the works called the Fusion.
However, you have to see The Quintippio. It blows them all out of the water. Amazing.
These new spots for McCain Smooth-eez are hilarious. The awkward silence makes me laugh every time. I found them on i have an idea.org (you might need to register) The site has a great collection of work and info.
Watch Ship, Plane (my favortie) and, Santa . The spots were created by Taxi, an ad agency out of Toronto.
Link via Adfreak
If you’re an Ali G fan, then you will definitely enjoy these new TNT Basketball commercials, where Ali G interviews some of the NBA's top players. Watch Nash, Koby, Shaq, and Announcers. Really funny stuff. If you have never heard of Ali G but liked these commercials, then you have to see his DVD’s. You can also find a few clips from his shows here.
The old advertising rule for writing billboard headlines was use seven words or less. The thought being, in a moving vehicle you don’t have time to read more than seven words. But in advertising, rules truly are meant to be broken––that’s how you get noticed.This KNX 1070 traffic report billboard is a perfect example of how there is an exception to every rule. Traffic is so bad in L.A. that people have time to sit and read a lot more than seven words. In fact, they even have time to read the hand written, pointless ramblings of some guy they don’t even know. These two billboards are really nice examples how sometimes the smartest solution might seem completely wrong. See one here and here. Via Adrants.
Of course, this idea has been done before. Here is another example of long copy used on a billboard for Speed Reading classes.
I am sure you have noticed that there are a lot more drug advertisements on TV than there use to be. There’s a funny rule about advertising drugs. If you mention the drug's benefits, you also have to mention the side affects. Hence, all the talk about headaches, diarrhea, trouble sleeping and that long list of other stuff you really don’t want to hear about. On the flip side, you also get those drug ads where you have no clue what the drug is for, because they never tell you.But Viagra found a really clever way of getting around all that. They say a lot about the drug without ever saying a word. I don’t know which Ad agency created these hilarious Viagra spots, but they were directed and produced by Gang Films, a commercial production studio in Hong Kong. Click to see “Office” and “Golf”
Gang Films has an impressive collection of work on their site. Here are just a few highlights. Sprit HP Nike
I am sure Eat Feed is preparing an amazing celebration feast. Because, it was just announced that Eat Feed will be awarded "Podcast of the Year" at The Portable Media Expo November, 11th. For those of you not familiar with Eat Feed, it’s a food podcast that indulges in the history, culture and tradition of good food. And for the handful of people who don't know what a podcast is, read about it here. The press release states “For Podcast of the Year, the committee was asked to choose a podcast having several characteristics including:
a) a podcast that stays on-topic and provides unique information to a niche audience not widely available elsewhere
b) a podcast with an informative website and (optionally) quality supporting printed collateral
c) a podcast with exceptional listener loyalty”
It seems in both the food world and the podcastng world, the cream still rises to the top, despite the thousands of podcasts out there. Eat Feed will be awarded $1,000 and will surely receive a ton of publicity inside the podcasting world and out. This comes as a big announcement, and could possibly help cement podcasting, what some have called a fad, as a viable and respected medium. I imagine “Podcast of the Year” is going to sound like a very tasty piece of advertising pie to many marketers. I will be interested to see who takes the first bite. And for all you podcasters out there, if you haven't already, check out Eat Feed and hear what awarding winning podcasting sounds like.
Here are a few other podcasts I recommend:
Not Your Usual bollocks music
I found this nice little ad for Hansaplast bandages over at AdHunt. It's very simple. No headline, no copy, no tag. You get the point. However, while this is a pretty cool print ad, it would have been much cooler if they actually incorporated this ad into real product instructional manuals, like for Ikea or something. Handsaplast could own the instructional manual category and have this ad in every product manual for every product.Of course, most Companies won't want to suggest that assembling or using their product will in any way harm you. But I think consumers have become savvy enough to understand that it's just an ad. Plus, the ad space would pay for the production costs of the manuals. Next time you see an ad in an instructional manual remember, you heard it here first. Of course, now that I have said that, someone will soon bring to my attention an ad already featured in an instruction manual.
So simple, it’s brilliant. (Wow, don’t you hate it when people throw the “b” word around like that.) Okay, it’s quite smart. A bike repair shop in Vancouver slightly alters the existing bike lane markers and then bam - they instantly become a highly noticeable effective piece of advertising. A low budget, smart idea will beat a million dollar bad idea every time.
Link via Advertising/Design Goodness
This mini urinal ad is too good. Click on the image to enlarge. Sorry ladies, but I just don’t know if you can truly appreciate it. Click here to see some other smart non-traditional work for mini.
Image via adverbox
On Apple's home page, they have this tribute to Rosa Parks, who died Monday at the age of 92 and who taught everyone to truly "Think Different." Take a look at the all the other people who have been featured in Apple's "Think Different" campaign here.
Didn't someone say parody is the greatest compliment. Well, Crispin Porter + Bogusky, who created what some call "those creepy Burger King commercials," should consider their butts' officially kissed. These guys apparently do work that is Like Crispin Porter. Watch their "Wake up with the Captain" spot here. I might have gone with "Wake up with the Coors Twins." But that's a different ad.
The new trend in business is all about you. No, I’m not talking about that cheesy customer service crap you have been hearing for years. And I’m not talking about ordering a Burger King burger and having it “Your Way.” Companies literally want their products to be yours, so much so that they will let you design them yourself. I first encountered this trend with Nike ID, where you can design your own Nike running shoes online and then have them shipped to you. Try it out; it makes you feel powerful.
But now we as consumers have evolved past being shoe designers, and we can now design cars. Well, the roofs of cars at least. Check out mini’s site, where you can upload your own picture or image and have it plastered on the roof of your new car. At the site you can also view what everyone else thought would be "totally sweet” to put on their mini. Consider it the modern yuppie tattoo.
While I think it’s great that companies are starting to really put their consumers first, and adopting the whole “the customer is always right” philosophy, have we gone too far? I just don’t know if I want to live in a world where I have to park every day next to my neighbor's black Ford Taurus with a large skull and cross bones on the top with the words “"Kiss my tail pipe" written in old english on the back. Even though, that would look pretty sweet.
Fans of M.C. Escher’s mind-bending work should appreciate this new campaign from Audi (launched in Brazil). As you can see, the print is quite simple, but striking. However, the commercial they created is very impressive, because for the first time we see several of Escher’s famous drawings come to life. But just like Escher’s drawings, you really have to give this Audi spot a second look. While everything seems to be ordinary, everything is in fact quite extraordinary. The tag line that makes sense of these mind puzzles: “Whatever the Road Holds - The New Audi A6." Read more about the making of this Audi commercial here.
image stills via Be a Design Group