My good friend, who writes for Vast and Grand (a smart blog worth checking out), sent me a link to this Guinness commercial “noitulovE". The spot covers “500,000,000 years in 50 seconds flat.” I had never seen it, but I thought the digital animation was stellar. The spot was done by Framestore, a European visual effects studio. After a little exploring on their site, I realized they have worked on several other commercials I have enjoyed in the past.
They were responsible for the special effects in those peculiar “Esuvee” commercial. Remember? The campaign was promoting SUV driving safety and portrayed SUV’s as huge beasts that we ride around. The tag: “keep them on all fours.” If you missed them check them out here.
Some other highlights worth checking out: (Keep in mind these spots were conceived and directed by other people at different agencies. Framestore just did the special effects.) Click the quick time icon:
These spots are perfect examples of how the execution of an idea can make or break it. Imagine any one of these spots done with less than par special effects – they would be laughable. The moral of the story: if you have a really big idea, make sure you have a really big budget so you can hire a really big visual effects studio.