Audi does a double-take


Fans of M.C. Escher’s mind-bending work should appreciate this new campaign from Audi (launched in Brazil). As you can see, the print is quite simple, but striking. However, the commercial they created is very impressive, because for the first time we see several of Escher’s famous drawings come to life. But just like Escher’s drawings, you really have to give this Audi spot a second look. While everything seems to be ordinary, everything is in fact quite extraordinary. The tag line that makes sense of these mind puzzles: “Whatever the Road Holds - The New Audi A6." Read more about the making of this Audi commercial here.

image stills via Be a Design Group

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