You might have heard of product placement in the movies, well now there is Papal Placement in the Vatican. BMW had created their version of the new Pope Mobile and donated it to the Pope. All this in hopes that people around the world will say, “I’ll drive what the Pope is driving.” Not a bad tag-line, if you ask me.
I think they should go ahead and launch the BMW Pope Mobile to consumers, assuming it gets good gas mileage. With its bullet proof glass, every rapper in the country would have one. And then all the cool kids in the suburbs would just have to have one too. It's marketing genius.
Link via Adverblog