Colour like what?


Bouncy Balls are super fun. Have you ever wondered what it would look like to drop 250,000 of them onto the streets of San Francisco? No? Well now you can watch it anyway. I found this Sony Bravia TV Spot over at adblather, where they do just that. The idea behind the spot is that Sony Bravia LCD screens have “Colour like no other.” That’s their tag line. The spot itself is an impressive display of colorful bouncy ball bliss, both simple and spectacular. Watch the making of the movie here. And see the ad in high resolution here

However, I have to admit, tag lines like “Colour like no other” are kind of an advertising pet peeve of mine. Lots of companies have lame tag lines like, “Service like no other,” or “There’s nothing quite like it,” or “The taste you can’t find anywhere else.” Tag lines like these tell you absolutely nothing about the product, not to mention they could be used by any other company for almost any other product. That means they are bad. A tag line “like no other,” is really just like all the others.

If you spot tag lines like the ones I have mentioned, send them to me, along with the product they are for, and I will start a running list.

13 comments:

Anonymous said...

I think this is a great ad... and appreciate that they used the European spelling "colour". What if the tag had just been "COLOUR"?

Littlejohn said...

"Colour" would be a big improvement, because the single word tag line implies that "nothing else matters." They would own the word colour in their catagory. However, "Colour" alone still seems to be somewhat lacking. But that's the beautiful thing about Advertising; it's all subjective.

Anonymous said...

the site's now got a high quality version of the ad

http://www.bravia-advert.com/commercial/braviacommhigh.html

Littlejohn said...

Thanks. I have now updated the post with the link.

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

DiSCo said...

Thank you for sharing a nice article.
seslisohbet

Gabile Sohbet said...

Thank you for sharing a nice article.

WOW Gold said...

It's not a one-size fits all circumstances. There are several factors that warrant consideration before you run out and buy a subscription Internet. For example, it is unlikely that the permit will require speed and hardware, such as the needs of small and medium facilities, a school, library, internet cafe, etc. In most cases, an ISP is working closely with companies to find a solution and the ideal network configuration.
WOW Gold
RS Gold
Tera Gold
Cheap RS Gold
Tera Online Gold
Buy Tera Gold
Eden Gold
Tera Gold Cheap
Buy Runescape Gold

RS Gold said...

I'd personally title your website the particular dreamland! Even though Santa claus scrapes from each of our doorway just the once each year, you weblog can be open the complete calendar year incredible!

http://www.fzf.com/christmas/christmas.html
http://www.4rsgold.com/christmas/active.html

Runescape Gold said...

We are so glad this kind of net point functions plus your write-up actually taught me to be. Will take an individual high on in which home guidance anyone


http://sports-online-news.com/
http://dblo3.com/
http://worldwow.org/
http://webyrsgoldfs.com/
http://newstyless.com/

cheap hermes said...

Buy Cheap Hermes Bags
Shop Online Hermes
Birkin Hermes Bag Price
Birkin Hermes Prezzo
Hermes Bags Prices
Hermes Constance Bag
Hermes Lindy Handbag
Hermes Kelly Handbag Price
Hermes Online Store
Cambridge Satchel
Cambridge Satchels

Amazon promotional codes said...

They would own the word colour in their catagory. However, "Colour" alone still seems to be somewhat lacking.

hp coupon codes NordStrom promotion code 2012 Coupon Code

Anonymous said...

HD kaliteli porno izle ve boşal.
Bayan porno izleme sitesi.
Bedava ve ücretsiz porno izle size gelsin.
Liseli kızların ve Türbanlı ateşli hatunların sikiş filmlerini izle.
Siyah karanlık odada porno yapan evli çift.
harika Duvar Kağıtları bunlar
tamamen ithal duvar kağıdı olanlar var