On a past American Copywriter show, Tug and John discuss Nabisco Cheese Nips, asking “Who in their right mind would name their product Nips?” You might just think their minds are in the gutter. But when you hear their tag line, “When you love Nips, it shows,” it really makes you wonder if some copywriters have pulled a fast one over on the good people at Nips. Here is a commercial for Nabisco Cheese Nips, which despite the ambiguously strange tag line, is pretty funny.
Do you like Nips?
Written by Littlejohn on Tuesday, October 18, 2005
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They become manipulation tools that allow operators to juggle the minds of listeners like puppets on a string. The tools used by politicians to be elected; parents to get children to do things by teachers who want students to make their offers by pedophiles who need to silence their victims, and others to variety of reasons. Some use them to soften the blow as it was when something terrible happened.
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