Do you like Nips?


On a past American Copywriter show, Tug and John discuss Nabisco Cheese Nips, asking “Who in their right mind would name their product Nips?” You might just think their minds are in the gutter. But when you hear their tag line, “When you love Nips, it shows,” it really makes you wonder if some copywriters have pulled a fast one over on the good people at Nips. Here is a commercial for Nabisco Cheese Nips, which despite the ambiguously strange tag line, is pretty funny.

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