The fight against Child Abuse


Some powerful work. Proof that a good idea becomes much better when you take it as far as it can go. Ogilvy and Mather (Santiago) could have simply made these ads into billboards or magazine ads. They still would have gotten their message across. But making the ads look like real, original boxing posters and gluing them up on the sides of walls (in Chile), makes the issue of Child Abuse that much more serious, and frightening.

13 comments:

Anonymous said...

If these ads were posted in Chile I'm a bit confused about why they are in English - love the site anyway...

Littlejohn said...

Good question. I can't say for sure. It is possible they were re-created in english to be entered in award shows. But they might have always been in english.

mark said...

This article on Chili embracing English may be a slight answer.

Littlejohn said...

mn - Thanks for the article. That seems like a more likely explanation. I had not heard about that.

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