Some powerful work. Proof that a good idea becomes much better when you take it as far as it can go. Ogilvy and Mather (Santiago) could have simply made these ads into billboards or magazine ads. They still would have gotten their message across. But making the ads look like real, original boxing posters and gluing them up on the sides of walls (in Chile), makes the issue of Child Abuse that much more serious, and frightening.