"it" is Something.

Last night I caught the tail end of this odd commercial for “it.” The whole commercial is basically a guy talking to the camera about “it” while delicately caressing this colorful “it.” Was is “it?” That’s exactly the point. The spot ends by telling you to go to “whatis-it.com.” So, I did. This really might be the biggest teaser campaign to date. The videos on the site feature the two guys who supposedly created “it,” as they talk to TV show hosts around the world. The spots are well done and worth a look. But they don’t tell you what “it” is. Don’t get too anxious though. We should find out what the big deal about “it” is tomorrow.


mark said...
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mark said...

but i thought it was clearly about ebay... as far as color and type go.

Littlejohn said...

It does seem that "it" has something to do with ebay, but they are obviously still trying to create some mystery/curiosity surrounding "it." I am just kind of going along with the hype for fun. Whatever "it" is, I am sure they will be annoucning something new or different. Otherwise "it" is a huge waste of money.

mark said...

Another odd thing is that the TV spot (as compared to the web spot) has no black bars supporting the dot of the 'i'.

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