Last night I caught the tail end of this odd commercial for “it.” The whole commercial is basically a guy talking to the camera about “it” while delicately caressing this colorful “it.” Was is “it?” That’s exactly the point. The spot ends by telling you to go to “whatis-it.com.” So, I did. This really might be the biggest teaser campaign to date. The videos on the site feature the two guys who supposedly created “it,” as they talk to TV show hosts around the world. The spots are well done and worth a look. But they don’t tell you what “it” is. Don’t get too anxious though. We should find out what the big deal about “it” is tomorrow.