"it" is whatever you want it to be on...


To follow up yesterday's post about "it", "it" announced what "it" is today. The line that brings the teaser campaign back around is, "Whatever it is, you can get it on ebay." It seems the campaign was created to change peoples' perception that ebay is just a place to search for used, old and weird junk. They want ebay to be your destination for used and new "its". Well done. The campaign got a lot of buzz on the web and the spots are very nice. The question then is, what is your "it"?

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