It's an adllusion

Copy: As soon as a black spot appears, use Clearasil.

Here’s a new ad using a very old optical illusion. I haven’t seen this done in an ad before. It’s smart, attention getting and will give you a headache if you look at it too long. But, is it really that relevant to the product? Does an ad like this make you want to use the product? Or are the advertisers just trying to be clever to be clever? What do you think? Maybe it should have been an ad for Advil Headache.

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Update: I stand corrected. The guys at the MIT Adverlab uncovered 8 other ads that use this exact same optical illusion shtick over at Coloribus. Like I said before, everyone thinks they’re original. Unfortunatley, a good idea usually means changing a great idea just a little.

But while I’m on the topic of optical illusions, this one (from the same folks) will make you question your sanity. Look at the image closely. Which woman looks angry? Now get up and step back from the screen. Happy Early Halloween.


Anonymous said...

Clever, yes. Headache, yes. Effective, not so much. Not sure how you find all the ad goodies you do, but keep up the good work, it's all very thought provoking, or at least entertaining.

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