These aren't the first ads to use famous paintings to hock a product. In fact, here's a new commercial that's flying around the web for Johnnie Walker, that does just that. And here's an ad for online poker, referencing the "Last Supper." Usually these stolen masterpieces have very little to do with the product and are just used as borrowed interest. It's a gimmick. But unlike most art thieving ads, these Converse print ads are actually somewhat relevant. Like a painting, Converse are always a classic canvas.
Via I have an idea