Thanks to one Will Cote for pointing me to this wonderful spot in the new X Box 360 “Jump In” campaign. Apparently, like a lot of great work, this spot has been banned for violence, and will not ever see the light of the television screen. As a result, it will probably get played by ten times as many people online. Watch it here.
The spots in the campaign that will make it on TV are "Jump Rope” and “Water Balloon,” neither of which are half as good as the one that’s been banned.
I don’t mean to point any fingers (oh - that was rich), but some are calling fowl on Xbox, claiming that the “Finger Gun” commercial was ripped off from this student film that was circulating online last year - seen here. As I have said before – coincidences happen all the time in advertising. What do you think? Regardless, it’s still a great ad. I have no problem with borrowing ideas as long as it’s either obvious what you are borrowing from or you give credit where credit is due.