A history of cinema

Virgin Digital's "exercise your music muscle" spot has been all the rage the past few weeks, but this Motorola commercial "Grand Classics" has been around longer (a few months) and is arguably better. The spot seamlessly takes you through the evolution of animation and the history of film in a minute in a half, referencing more than a dozen classic, yet not completely expected, movies. (Be patient with the download. It takes a while)

The spot was directed/animated by by Smith & Foulkes (the same folks that brought us Honda "Grrr" and this VW Touareg spot) I would argue this Motorola spot has more depth to it than Virgin Digital's and the animation transitions are more impressive. However, the Virgin Digital commercial asks more from its viewer. It has more to discover, and interacts more with the audience, and thus, in the end, is simply more fun.


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