That's right, pick up the Decmember issue of Advertising Age and you will see the Top Ten Ad Mashups from Admashup.com, which made the cut in their "Book of Tens" issue. Congratulations to all those whose mashups were selected. There's been some outstanding, mushed up thinking displayed on the site over the past few months. So, I'm happy to see the site getting some industry love. Send in your ad mashup to Admashup.com. Hey, you just might make it into Ad Age's next Book of Tens.
Here's a new spot in a campaign for the Belgian government, announcing that restaurants will be smoke-free in 2007. I like how you expect this to be an anti-smoking ad but it takes the thought to a different and smarter palce. Another example of a simple idea (food and cigarettes don't mix) with an excellent execution. Great work by LG&F Brussel.
Thanks to art director Johan Roeland for submitting this work
Copy: 671C shoes. The art of clay court sliding. Artengo
Professional quality clay court shoes. Now that's got to be one small target audience. I always enjoy seeing ads that feature an obscure or very specific product benefit. It usually results in interesting advertising. Give it a second if you don't get it right away. Done by Young & Rubicam, France
via ads of the world
Another example of smart, non traditional thinking in the "Good Things Come to Those Who Wait" campaign. And what's interesting, too, is how this bar coaster works exclusively with a Guinness (or a dark stout). These white letters won't show up with a Miller or Bud Light. I imagine there was a bit of trial and error to get this to work. So, here's to Abbott Mead Vickers BBDO
via toma e embrulha
Click image to read
Copy: When there's a story, we'll find it. 7:30 every week on TV One Sunday
The best ad quote of all time was by Howard Gossage. He said "People read what interests them. Sometimes it's an ad." Go ahead and write that down. Tape it on your wall. Industry know-it-alls might tell you that consumers don't read long copy anymore. Of course they are often forgetting that consumers are people. And that people don't like to spend their free time reading product benefits and most compelling promises. But this campaign beautifully demonstrates how an ad can turn the world into a history museum and make people stop, lean in, and actually read a bunch of long ad copy. I guess that's why it took home a Young Guns award this year. Superb work out of Saatchi & Saatchi, New Zealand. Keep writing. Just be interesting.
I'm not a huge fan of how this insurance spot turns the corner. But the story is gloriously twisted. It's a good reminder that you can always add another element of drama to push your spot over the edge past expected and into surprising. Reminds me of those "what's-the-worst-way-to-die" conversations guys have when they were kids--or grown men in a bar. Agency: DDB/Amsterdam
via iyi fikir
Copy: Fox 7790e. Make your parents proud.
This VW work shows the one place your life and the life your parents wish for you intersect. I love the simplicity of the execution. The differences in the photo's are often small but they speak volumes about the opposing lifestyles. Comment if you have details.
via cool looking ads
Copy: [Your parents do it]
Copy: [You swim in pee]
Copy: [Girls poop]
In an ad world dominated by visual executions, it's refreshing to see some love go out to a copy driven ad. Peta recently awarded this ad (your parents do it) "Gold" in the Young Guns Creative Brief Competition. Click to enlarge the image so you can read the copy or check it out here. Smart work by art director Jack Bagdadi and especially copywriter Billy Custer.
Ad Mashup had some really smart submissions for November. But this SpongeBob Mashup popped out among the others. The original ad below(which you can enlarge by clicking the image) was for "Harry's Bread - Nice and Soft." Axel, from Hamburg Germany, twisted the concept and turned it into a brilliant Nickelodean Ad boasting SpongeBob on every night at 11 pm. You see can see more Ad Mashups or submit your own at Admashup.com.
By: Axel - Hamburg, Germany
This ad smells...good... literally...like cookies. Got Milk? Unfortunately, the first outdoor ad to use the medium of scent has already come and gone. Monday morning, bus shelters scattered around California were filled with the aroma of fresh baked cookies. The appetizing scent was coming from something called magniscent adhesive stickers which were applied within the shelter. I can't think of a better way to make people crave a tall glass of ice cold milk. But apparently, after a huge media frenzy and complaints by some cookie hating people who thought the ads were too intrusive or something, the ads were pulled today. Anyway, I thought this was a smart idea and really pushed the boundaries of the medium. Whish I could have got a whiff. Props to Goodby Silverstein & Partners, San Francisco and to creative team Thomas Kemeny and Byron DelRosario for making our ad mouths water. Your thoughts on aromatising?
Translation: The energy to always do more.
Adverbox pointed me to this very smart outdoor campaign for Groupe E, a Swiss electric company - done by Saatchi & Saatchi Simko. As you can see these billboards were transformed into giant electrical outlets, which were connected to machines and lamp posts near by. These billboards make a powerful and real connection to the benefits that the electric company provides. Great work.
Hilarious. If this spot doesn't make you want to tune in to Midnight Spank - then maybe you and your family deserve an unexpected visit from this freakishly calming, evil deer. Don't know the details but it sure feels like Reginald Pike. You can only be this random if your execution is this flawless.
via ad nerd
This work for WWF done by Ogilvy SA is so simple and smart. It points to a day when kids will see a squirrel and think it's a fury robot or something. On a side note,a question for those who believe in these mythological/sci-fi creatures: If we all have cell phones now with cameras, why aren't a lot more photos cropping up with sightings of these anomalies? Anyway, props to WWF for being such a good client. The body of work done for the brand is very impressive.
via ad arena
Copy: Call the experts for any building challenge
Copy: Call the experts for real power
Copy: Call the experts for any challenge
Komatsu makes construction and mining equipment. These ads humorously demonstrate what these mighty machines could do if they were to go to work on some famous landmarks. I like how these massive products have been shrunk down to the size of ants, demonstrating how powerful they really are. Good work by Duval Guillaume Antwerp, Belgium.
Copy: Book your seats online at (web address)
An excellent poster for online booking at the Katona Jozsef Theatre in Budapest. Done by Leo Burnett, Budapest. I find the art direction strangely appealing. The low-fi, almost clumsy, quality of the poster is an interesting juxtaposition with the online techy product benefit. I can't tell you why - but I like it. I guess the simplistic art direction allows the idea to be the star, while a slick, stylized execution could potentially make this idea come off as cheesy.
Copy: Kids should make drawings not shoes. Save a child (phone number.)
I can imagine getting home and opening up my nice new pair of shoes, and being all excited to put them on, only to find this message crumpled up inside. Sheesh. Kind of a downer. But hey, it's creative. While I enjoy this sort of thinking, I have to wonder if any consumer would ever call the number. Or will they just re-crumple up the paper and throw it away, slightly annoyed. Engaging consumers when they least expect it can be a welcome surprise or it can back fire. This one, although quite powerful, seems to be on the line. Your thoughts?
For those of you who have been wondering, Ad Mashup is not dead. It was merely on hiatus. But now it's back and updated and ready to receive your messed up, mashed up submissions. The idea was originally to highlight an Ad Mashup of the Month every month but as you can see from the blog achieves I kind of got behind. But enough with the excuses. Here, finally, is August's Mashup of the Month by Silvia Sperandeo from Milan. This well known Pony ad was transformed into quite the clever Play Station 2 ad. Great work. And for all you other ad geeks out there, it's not too late to get your Ad Mashup submission in before the November Mashup of the Month Award at Admashup.com. So, get to work.
by: Silvia Sperandeo - Milan
If this ad is accurate, the VW Van seats 16 passengers (you can count for yourself). That seems like a bit of an exaggeration. I like the thought here, but what I find odd is how they forced this to be a completely self contained ad when they didn't need to. (The product shot is on his sign and there is no added logo or copy layed over the image.) Chauffeur drivers don't put a picture of their car under the name of the person they will be driving, so I don't know why the guy with the really tall sign has a picture of the VW Van under his sign. Interestingly enough, I think this ad would have been better if it was treated more traditionally, and the product shot and the logo were placed at the bottom of the ad in the corner. It's a minor change but it makes a big difference in preserving the realism of the image. Regardless, great thinking by Ogilvy, South Africa.
Copy: Extremely Good Fertilizers
Apparently the animals are having to learn to adjust to the taller trees and the higher altitudes thanks to Floragard's extremely good fertilizer. This is the latest from, again, Jung von Matt - Hamburg, Germany.
Here's a new online video for Shout Wipes, done by DRAFTFCB Chicago, demonstrating how we can all bring clothes back to life. Think CPR for your favorite outfit (Clean Pant Resuscitation). Anyway, I think staining might be my new favorite sport. It looks fun, and I'm already really good at it. But that cute little pantaloon running up the hill at the very end is enough to convince anyone to stop staining.
I got a kick out of this Roadrunner Highspeed online spot. Blowing a tightly focused stream of air into a person's mouth, for some reason, is always entertaining. Comment if you know the details.
Click here to play
Sorry for the lag in posts. It's been a busy week. advergirl pointed me to this spot for a Finnish Painkiller. It's a funny concept and they completely nailed the documentary style execution. This is one of those ideas that could easily be pushed into a lot of different mediums. I see a consort of headplayers giving performances, music downloads, etc. It's a sticky idea and probably the best pharmaceutical ad I've seen. Great work by agency Bob Helsinki.
There is a lot of power in the subtlety of these ads. And somehow I even find the incredibly straight images funny. You almost start imagining the kids running and screaming through these quite photos. Usually ads that are this simple and have no copy are just showing you what the product does in some ridiculous or over the top way. But this campaign manages to actually give you a product benefit (tell you why you should choose McDonald's) without saying a word. Very smart work. It's simple, different and hard working. Great thinking by TBWA/Frederick, Chile.
via ads of the world
A simple truth about life: laughter is infectious. Regardless of what you think of the odd Dominos dessert campaign that's running around the internet, this spot has to make you laugh. If it doesn't I'll give you your money back. A laugh is like a yawn, it want s to spread. This spot does a great job of spreading it. Directed by The Amazing Perlorian Brother (I think they should add the amazing part to their name.) And by Agency JWT, New York.
via the hidden persuader
As a Columbia College Alumn I wanted to give a shout out to the Columbia students in Larry Minsky's Ad Agency Class responsible for this recent guerilla effort. The work is part of a campaign for ALAMC (the American Lung Association of Metropolitan Chicago) to clean up Chicago's dirtiest coal-fired power plants. Sidewalks were pressure washed clean to reveal this outline and web address. The website www.cleanupfiskandcrawford.org refers to Fisk and Crawford power plants located in Chicago. These two power plants attribute to over 550 ER visits, 2800 asthma attacks and 41 premature deaths annually in the Chicago area. What I like most about this campaign is its direct approach at taking on the Man - calling these companies out by name. Instead of just whining about the great big, non-tangible world-pollution issue, Columbia is locally taking aim at the heart and putting a face to the problem. Keep up the work down there on S. Michigan Ave. And listen to Larry - he knows what he's talking about.