I forget when and where I first saw this spot for Cup of Noodle. It's one of those commercials that you really like, but aren't quite sure why. A traditional marketing person could argue that there's not much that's working here. The end of the spot asks, "Hungry?" and then answers the question, "Cup of Noodle!" This could have been an ad for almost any food.

But what I get from the spot is that Cup of Noodle is simple (primitave even) and it fills you up when you're hungry. I am also talking about and thinking about Cup of Noodle when I normally would not have, and I imagine you might be doing the same. Perhaps next time I pick up some Ramen Noodles I might get Cup of Noodle instead.

Some products don't need much explanation, they just need to stand out from the crowd and in that light, Cup of Noodle succeeds. Whatch this spot and a bunch more here

via creative classics


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