Every time I go into Boarders or a Barnes and Nobel I am amazed by the massive volume of books that actually exist (especially new books) - books that I will never read. It's overwhelming, exciting and depressing all at once. I just can't believe there are so many published authors. What I like about this guerilla marketing effort for Don Bosco Anbu Illam, an organization trying to help the street children of Chennai, India, is that it would definitely pull me in. I would see these ginormous books set out on a table and think, "You have to be kidding me - who could ever write such a beast - on street children?" Then I would find the brick inside. It would all suddenly make sense. Now, I might not immediately be compelled to send money, but I at least now know that the problem exists. And raising awareness is always the first important step.