I posted a few days ago about the new Ikea Winter Sale ad that I liked, only to find these two automobile ads with the exact same idea. I really don't think any one has ripped any one off in this case. You have to understand, advertising creatives have too much pride to flat out steal (although I am sure it has happened). Everyone is trying to be original. It's just every thing has been done. These are just further examples of how people come up with the same good idea at different times in different places, with no connection to each other. I will say, however, the Ikea spot executes the idea better.