Copy: All aluminum Audi
This outdoor campaign for the All aluminum Audi A2 (in 2001) is one of those ideas that is just too perfect. For the first all aluminum car, the first all aluminum billboard was created. And, as you can see, the ad takes on a life of it's own. As time passed the aluminum reacted with the elements to reveal the messaging. This is one of those campaigns that as an advertiser, I really wish I could have experienced in person - actually walk by it every day as it evolved. If that doesn't say I'm an advertising dork - I don't know what does.
Read more about the production of and concept behind this ad over at Adverbox. Thanks for the great Find. If you don't check Adverbox everyday, you really should.