New work from Reginald Pike for Adidas.

Once again Reginald Pike gives us their odd perspective on the world of advertising, this time for Adidas ClimaCool Shoes. I wasn't quite sure what ClimaCool meant - but it was clear from the spots that it had something to do with keeping things cool. The adidas site says that "ClimaCool® provides 360-degree cooling for the entire foot." There are five spots in the campaign, directed by Brian Lee Hughes. All five of them are quite good. These spots, like most of Reginald Pike's work, are very stylized,bizarre, and funny - in a creepy sort of way that makes me love them. Keep up the great work guys.

Here are my three favorite


cill said...

these are just about the best commercials i have ever seen. and those were some good lookin salmon. (trust me)

Anonymous said...

these spots are so quirky. it's pretty cool it's getting passed around the web. i heard all the buzz, so i had to check them out. gotta say, i'm pleasantly surprised by adidas.

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