Here's a fresh spot for HP digital photo that asks the question "Where do the deleted images go?" I'm not sure if this is part of a new campaign (it feels more like a one shot) but it is certainly a new direction from the "Picture Book" ads that were so popular.
I like the sign off: Shoot fearlessly. Delete Easily. But if that's the message, I would have liked to see a lot more deleted images in the room. The spot kind of has an empty church reception feel. It should have felt more like a mad zoo of weird deleted crap. Regardless, it's a nice idea that they can have a lot of fun with it.
Watch it here
submitted by Vast and Grand