Lunch Time



Nice work for Heinz. I also really like that Heinz took this idea of putting messages on their ketchup bottles and actually carried it through to their packaging. A few examples I remember from the bottles were "Warning: Slow moving condiment enclosed," "Easier To Spell Than Worcestershire," and "Comforts Burnt Hot Dogs." When an agency can really sink their teeth deep into a brand (and impact things like packaging, uniforms, in store signage) - the work, as a whole, is always going to be stronger and more compelling.

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7 comments:

cill wote said...

i really don't get why the fact that the ketchup comes out so slowly makes for great ketchup. is this supposed to give it its distinguishing identity or something?i actually buy hunts on purpose because of that, even though they are both in squeeze bottle form.

Littlejohn said...

Who likes watery ketchup? It's similar to the idea that Guinness uses - "Good things are worth waiting for."

cill wote said...

are you talking about sir Alec Guiness or the beer? i guess it workds both ways.

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