A friend recently reminded me of this bizarre Nutrigrain spot that was made a couple years ago. When I first saw this spot, I was just amazed the client ever even signed off on it. I have to give props to Nutrigrain for going way out there. If you haven't seen it, give it a watch here.
This seems to be an attempt to hit a male target for a product usually purchased by women. It's well cast and well written. It's mainly just wired, but the babies bit is genius. Hope you "Feel great."