Nutrigrain - Feel Great

A friend recently reminded me of this bizarre Nutrigrain spot that was made a couple years ago. When I first saw this spot, I was just amazed the client ever even signed off on it. I have to give props to Nutrigrain for going way out there. If you haven't seen it, give it a watch here.

This seems to be an attempt to hit a male target for a product usually purchased by women. It's well cast and well written. It's mainly just wired, but the babies bit is genius. Hope you "Feel great."


cill wote said...

they should make that into a full length movie. im buying me a nutrigrain bar next one i see.

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