Olympus - Focus

Copy: Pro-sharp focus. Shot on the world's first 100% digital SLR system.

You're probably going to have to click on the images to zoom in before the point of these ads is made clear. These were done by Saatchi & Saatchi Sydney and they brought home a Gold Clio Award last year. I love how these ads play with your eyes. It's so rare you ever see ads that are out of focus - they really stand out. (I also remember a great campaign for Volkswagen that played with focus). These ads take a minute to work - but once you see they're point - they're quite captivating .

via Joey Tomatoes


cill wote said...

i don't get it...

and your puns are getting out of control

Littlejohn said...

Click on the ad. There is one tiny object in focus. Look to the left side of the ad. Do you see it?

cill wote said...

oh yeah. i had to cross my eyes and stare at it, but i see the sailboat now. its just hard for me to focus that long.

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