Copy: Pro-sharp focus. Shot on the world's first 100% digital SLR system.
You're probably going to have to click on the images to zoom in before the point of these ads is made clear. These were done by Saatchi & Saatchi Sydney and they brought home a Gold Clio Award last year. I love how these ads play with your eyes. It's so rare you ever see ads that are out of focus - they really stand out. (I also remember a great campaign for Volkswagen that played with focus). These ads take a minute to work - but once you see they're point - they're quite captivating .
via Joey Tomatoes