Monday Monday Monday! The day everyone talks about the Super Bowl Commercials. And once again, the commercials didn't live up to the hype. Of course, there were a few highlights - the game for one.
So, I will try to keep this brief. Here are my top 5 commercials and then my pick for the absolute worst and why. My list isn't about which spot got the biggest laugh, or which spot had the craziest effects. So, some of my picks might surprise you. I'm more interested in the commercials that tried something new, that broke the mold of a typical super bowl ad and stood out from the rest of the crap that left you thinking "eh, that was okay." It's the freakin Super Bowl and your paying 2.5 million dollars - you better get more of a reaction than "okay." And I thought I said I was going to keep this brief.
Sprint- watch it here
This commercial is hilarious. So unexpected, so ridiculous. It's ubelievably awkward, painful, and funny. This spot gets the "biggest balls" award. And I love the concept of crime deterrent. Hands down - best spot of the night.
Ameriquest - watch it here
The line at the end of this spot is beautiful "Yep, that killed him" as he stands over the patient with the defibrillator - and the look on the patient's family's face is priceless. Big thumbs up. Plus, this commercial (and its sister) get extra points because they are for a mortgage and loan company. Making a mortgage company hot is no small challenge.
Fed-ex - watch it here
A lot of people liked this spot, and they should. It's completely logical while being illogical. And who doesn't like dinosaurs. But the true reason this spot gets my pick is because it has an amazing kicker (i.e. ending). A little dino get's punted and a man dies, all in 3 seconds. Love it.
McDonald's Hamster - Watch it here
Original, odd and funny. This commercial was completely unexpected from McDonald's. It's incredibly low budget and simple - everything a super bowl commercial is not. It stands out and that's why it gets my vote. This actually aired a few minutes before the game - but I'm counting it.
Budweiser Wave - Watch it here.
You might wonder why I pick this spot out of all the Budweiser and Bud Light commercials. All the others feel very expected, very forced, very formulaic. While I think some of the Bud Light stuff was funny - they all kind of feel like a stand up comedian delivering a joke. That's really all they are. And while the Budweiser horses are recognizable and carry a lot of brand meaning, they just don't have the same magic that they use to - they feel trying - and in the end fall flat. The Budweiser Wave was imaginative and magnificent. From start to finish you're thinking "That's cool." It takes you by surprise - and left me feeling satisfied - like a good beer commercial should.
Hummer - watch it here
I love this spot, however, it aired well before the Super Bowl, so I don't count it as a true Super Bowl ad.
Diet Pepsi -
While Go-daddy was a huge disappointment after all the hype. The Diet Pepsi spots were just embarrassingly bad. I don't want to go into it - I'll start getting angry.
Watch or download all the Super Bowl commercials at iFilm