Some commercials blow you away the first time you see them. In the past you might have argued that there was no other way to make a commercial. But in the age of Tivo and online video, commercials can afford to take a little more time to grow on you. This spot for Ask.com does just that. Like a good Wes Anderson Film, you really need to give this commercial a second or a third viewing. It's subtle, sophisticated, charming and gets funnier with each viewing. And it doesn't hurt that they doubled their indie street cred by using a Postal Service song - "Such Great Heights" as covered by Iron and Wine. Great work done by Fallon UK.
Watch it Here
Ask.com
Written by Littlejohn on Monday, March 27, 2006
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7 comments:
I really liked this ad a lot too. It's such an interesting way to promote a search engine. I almost went to the website... actually, I will go...now.
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