Boxing in The Burger King

After popping up all around town with model Brooke Burke, The King has now picked up boxing. Apparently in the recently released video game Fight Night Round 3, the King might walk you into the ring before the big fight, acting as your coach. Here's the deal. From an ad guy perspective this is really cool and funny - I like it. But my consumer side is saying enough is enough. This really feels forced, unnatural, and while it might seem cool the first time you play, eventually it will get really lame - like a never ending commercial that won't go away. Your thoughts?

via The Adverlab


Tom Tom said...

Yeah, I was there when they started concepting on this. We came up with the idea that it would be cool if your boxer in the game could get an endorsment deal and be in a commercial. I guess they didn't go with that.

Anonymous said...

burger king infiltrating video games? lame

Littlejohn said...

I wouldn't mind it as much if the King were like a special character you could get with a cheat code or something - because then it is opt in marketing. You choose if you want to be the King.

Tom Tom - the endorsment idea is much cooler than what they ended up with.

Restless Man said...

The king is really funny. I think Crispin is a smart agency and they would change this character before it becomes lame. Since the idea is "have it your way" it doesnt matter who does the it a chicken or a king.

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