After popping up all around town with model Brooke Burke, The King has now picked up boxing. Apparently in the recently released video game Fight Night Round 3, the King might walk you into the ring before the big fight, acting as your coach. Here's the deal. From an ad guy perspective this is really cool and funny - I like it. But my consumer side is saying enough is enough. This really feels forced, unnatural, and while it might seem cool the first time you play, eventually it will get really lame - like a never ending commercial that won't go away. Your thoughts?
via The Adverlab