Modernista's "!"

Boston agency, Modernista, responsible for Hummer's killer work and Napster's most recent work, apparently has an underground campaign to make their signature red exclamation mark "famous." If you click the unmarked, pulsating exclamation mark in the bottom left corner of their site you will be directed to the guerilla project called Bang the Streets. The site explains:

"! is a street campaign. The idea is simple. You make it famous. It will return the favor. Place the ! stickers wherever you please. Next to an M will please us most. Photograph it. Post or email us the evidence. We will curate and exhibit them online."

Here are a few of the works exhibited on the site.

Jason Faulkner - NYC

Jason Faulkner - NYC

Paul Ebanks - London

Sign up and they will mail you your very own red exclamation mark stickers. It's awesome to see an agency taking their own brand as seriously as they take their clients' brands. Very cool. I hope to see these stickers popping up here in Chi-town


Anonymous said...

Its a great example of guerilla marketing but also a great example of vandilism how far can you take it. its a very thin line. If i was a paying client of say a billboard i do not want my ad money being used at the same time by another company for there own marketing puposes...its like seeing a pepsi billboard ad and coke placing a decal on top of the pepsi can....dosent this run into some issues...

and its not just billboards,

tho i still think its a great idea...just comes to a point how far you are willing to o and end up in jail aka mr obey.....

Anonymous said...

I wonder how many of those example adds are photoshopped? That first photo seems really did he get up there? How does a sticker fit exactly? How does it stick to concerte outside? Curious.

Anonymous said...

I wonder how many of those example adds are photoshopped? That first photo seems really did he get up there? How does a sticker fit exactly? How does it stick to concerte outside? Curious.

Anonymous said...

pure idiocy, their work is NOT outstanding, it's good. only good.

Littlejohn said...

Anonymous: Not sure what exactly you think is "pure idiocy" - my post, the agency, the "!" stickers - but your comment is less than constructive. If you have a real point, make it. I happen to think the "!" stickers are a very cool, insider way for an agency to leave their mark in the culture. They're not making a big deal out of it. The stickers don't even have their name on them. It feels more like an experiment - they just put it out there to see what happened. I'm just giving them props for trying something new and having fun.

Anonymous said...

their work is NOT good, it's outstanding. only outstanding.

Adi said...

Find Internet Marketing resource hare Online Marketing Strategy | Internet Marketing Tools | Online Marketing Campaign | Online Marketing Business | Online Marketing System | Online Business | Online Home Business | Online Business Tips | Internet Marketing Online

Adi said...

Oes Tsetnoc one of the ways in which we can learn seo besides Mengembalikan Jati Diri Bangsa. By participating in the Oes Tsetnoc or Mengembalikan Jati Diri Bangsa we can improve our seo skills. To find more information about Oest Tsetnoc please visit my Oes Tsetnoc pages. And to find more information about Mengembalikan Jati Diri Bangsa please visit my Mengembalikan Jati Diri Bangsa pages. Thank you So much.
Oes Tsetnoc | Semangat Mengembalikan Jati Diri Bangsa

hanly said...

Blu Ray Converter
Convert Blu Ray to AVI
Convert Blu Ray to MKV
Convert Blu Ray to MOV
Convert Blu Ray to MP4

Anonymous said...

i dont know if there suitalbe to write something good website i meet here, for i hope every body could have a good shopping experience online.

here i want to introduce this website, mainly selling nfl jerseys,
ghd, christian louboutin, and air max 95.

they offer 24 hours online service, and very very good customer service.
i buy the air max 90 shoes online on the website, nice design and good quality. that is why i strongly introduce you here.

it is not a advertisment, just share my shopping experience with everybody. hope you have a nice day, and could enjoy the good shopping.

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

DiSCo said...

Thank you for sharing a nice article.

car review and driving report said...

This is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses. Youve got a design here thats not too flashy, but makes a statement as big as what youre saying. Great job, indeed. Car Review, New car release, New SUV Car, Hybrid Car Specifications, Keep healthy naturally, Ramalan harian, Game online indonesia, Berita indonesia, Film BF, Tube8, Tante Girang, Harga Mobil Bekas, Ramalan Bintang, Daftar Harga HP Bekas, SM*SH, Tangga Lagu Terbaru, Ramalan Togel, Ramalan Zodiak, Togel hari ini, Pelet Kuntilanak, Berita indonesia terbaru What youre saying is completely true. I know that everybody must say the same thing, but I just think that you put it in a way that everyone can understand. I also love the images you put in here. They fit so well with what youre trying to say. Im sure youll reach so many people with what youve got to say.

Anonymous said...

How To Maintain And Store Your pandora bracelet jewellery As one of the most professional Pandora jewellery online stores, we offer our honorable customers a variety of Pandora jewellery. When it comes to fashion, women are constantly experimenting with their pandora jewellery charms, clothes and accessories. pandora beads jewellery online holds a lot of appeal to the fashionable woman because it is ethnic and speaks of a certain traditional culture and native language.
Fine workmanship, exquisite material, authentic pandora bead and Pandora charms are guaranteed by our website. This has madepandora silverthe most sought after jewellery in the world. When you own a huge collection of cheap pandora, it is a matter of pride, but when it comes to maintaining the collection, many women just don't know how to go about it.pandora beads will be your best choice for choosing pandora australia Jewelry!It is a delicate task that requires a lot of patience and knowledge.Pandora bracelets are special for their unique patented threaded system. Each bracelet is divided into three sections by small charms. If you are careless, you could end up with a pandora jewelry jewellery Austriala collection that is tarnished.
Each Pandora charms are equipped with interior a thread, which allows you to screw individual charms onto any bracelet segment in the order you desire. The beads move freely and rotate slightly with your wrist's movement, creating an undeniable eye catching and stunning effect.More than any other type of jewellery online uk, tribal jewellery needs a lot of care and attention. There are different kinds of tribal jewellery and each needs special care. They are made of metals like silver, copper, bronze, bone, resin and so on.

Invertir en oro said...

hello, i think that this post is the best that i have read.

Anonymous said...

Thanks for sharing. i really appreciate it that you shared with us such a informative post..
undergraduate certificate
life experience bachelors degree
life experience associate degree
life experience undergraduate certificate

Tera Online Gold said...

Play Scrabble makes the use of the vocabulary you already know and also improves spelling. That will help tremendously to play the game with people who have good vocabulary, because you can learn more. Do not worry if you do not always win - the more you play, the more you will improve. Do not have a partner to play? Scrabble can be played online. For a fun variation, Upwords is another puzzle game that is similar to Scrabble.
WOW Gold
RS Gold
Tera Gold
Cheap RS Gold
Tera Online Gold
Buy Tera Gold
Eden Gold
Tera Gold Cheap
Buy Runescape Gold

Buy Cheap Hermes Bags said...

Buy Cheap Hermes Bags you will find lots of surprise now.just Shop Online Hermes you will get Birkin Hermes Prezzo and Hermes Constance Bag. Good Luck with you and hope you can enjoy yourself.Nevertheless, it just helps you pick wiser numbers as well as improve your likelihood of successful a lot of money. This was the machine Larry utilized when he received the actual lottery for Three times. Their clients are also stating the same thing once they attempted this technique out.

cameo zhang said...

The planet PANDORA charms cheap ( space ) A new Track record
The planet pandora is renowned for it really is graceful overlook towards old classic elegance pendant (offered found in Late 90s). And yet lurking behind his or her path becoming a world-renowned rings clients are a painless report of one\'s Danish goldsmith with the exceptional lady eager to show the efforts considering the environment.

price per head said...

Excellent blog! I truly love how it’s easy on my eyes as well as the info are well written. Great job!!

Anonymous said...

HD kaliteli porno izle ve boşal.
Bayan porno izleme sitesi.
Bedava ve ücretsiz porno izle size gelsin.
Liseli kızların ve Türbanlı ateşli hatunların sikiş filmlerini izle.
Siyah karanlık odada porno yapan evli çift.
harika Duvar Kağıtları bunlar
tamamen ithal duvar kağıdı olanlar var

Xiaozhengmm 123 said...

2015-7-20 xiaozhengm
polo ralph lauren outlet
hollister clothing store
ralph lauren outlet
polo ralph lauren
soccer shoes
louboutin pas cher
burberry handbags
jordan pas cher
coach outlet online
borse gucci
tory burch outlet online
pandora charms 2015
soccer jerseys wholesale
pandora jewelry
burberry outlet
snapback hats wholesale
burberry outlet online
michael kors handbags
michael kors bag
ralph lauren
cheap jerseys
coach outlet
christian louboutin outlet
ralph lauren outlet
oakley sunglasses
borse louis vuitton
prada handbags
polo ralph lauren
mcm handbags
coach factory outlet
coach outlet
ralph lauren
cheap ray ban sunglasses
air force 1
oakley store
true religion jeans
michael kors
chaussure louboutin
gucci outlet