Copy (trans) - Oil has never been protected so well
Here's an interesting idea for a billboard that uses laser beams, simulating a security system. The ad features a new metal (as opposed to glass) packaging for Oliveira DA Serra olive oil. While at night I am sure this is a very attention getting ad, I wonder, what happens to the message during the day, when you can't see the laser beams? A nice thought, regardless. Done by McCann Ericsson.