How to turn a boring billboard into a very smart billboard. Unfortunately I don't know the where, when , who of this photo. But I though it was a great idea because it turned this simple, uninteresting billboard into a story - something that you tell your friends about, something people stop and get out of their cars to see. And that's what we call good advertising. I would recommend McDonald's pull this stunt ever time they put a new billboard up for the Spicy Chicken Sandwich. It would be huge PR, get a lot of attention and it's actually funny.
Picture sent in by Vast and Grand
Sandwich on Fire
Written by Littlejohn on Friday, March 17, 2006
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4 comments:
That's Seattle. Near Lake Union
It's somewhat ironic that the 2nd coolest outdoor ad I had come through my inbox today tries to battle water waste:
http://www.brainstorm9.com.br/archives/2006/03/world_water_day.html
I saw that! I was in Seattle the first week of March, staying at a hotel just a block or two to the right of that Outback restaurant. I had no clue what was going on -- I thought something had gone wrong with the billboard. I had no idea that it was some kind of stunt.
Thanks alyson - for the info. How cool you were there. The internet sometimes makes the world seem small.
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