How to turn a boring billboard into a very smart billboard. Unfortunately I don't know the where, when , who of this photo. But I though it was a great idea because it turned this simple, uninteresting billboard into a story - something that you tell your friends about, something people stop and get out of their cars to see. And that's what we call good advertising. I would recommend McDonald's pull this stunt ever time they put a new billboard up for the Spicy Chicken Sandwich. It would be huge PR, get a lot of attention and it's actually funny.
Picture sent in by Vast and Grand