Copy: Always Fresh
Here's a good example of a campaign that uses the visual gimmicks (and new technology) that are available to every advertiser, but actually uses the visual trick to make a point. This campaign made good use of a 3-D pop up technique, which I have seen other ads use for the sole purpose of getting peoples' attention. It's great when new print, video and audio techniques become available but it's important that we remember to use them to enhance a concept and not to dress up a boring ad. Nice work.
Via Twenty Four