Tesco




Copy: Always Fresh

Here's a good example of a campaign that uses the visual gimmicks (and new technology) that are available to every advertiser, but actually uses the visual trick to make a point. This campaign made good use of a 3-D pop up technique, which I have seen other ads use for the sole purpose of getting peoples' attention. It's great when new print, video and audio techniques become available but it's important that we remember to use them to enhance a concept and not to dress up a boring ad. Nice work.

Via Twenty Four

14 comments:

Anonymous said...

copied from a/d goodness
you can usually tell by the grey border around the picture.

Littlejohn said...

These are the kind of posts I should just delete - but don't. I was crediting the source who first posted this campaign - the same source a/d goodness points to. But if your point to me is about giving credit where credit is due, why don't you start with the dozens of Ad bloggers who give absolutely no credits for their sources. I have always tried to point back to my sources and will continue to. If any one has a problem with the way I have referenced you or someone else's blog - email me - I will make it right. But don't leave anonymous posts on my blog. It doesn't help anyone and is just annoying.

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