Tip Top Tog Tips for Summer

New Zealand Ice Cream Company, Tip Top, attempts to "Simplify Summer," by giving a few helpful tips for "tog" (or Speedo) wearing. Thanks to this wonderful spot for the Tip Top Trumpet, created by Colenso BBDO, Auckland, we finally have a definitive answer to the question, "How far away from the beach do togs become undies? And how far is too far?" I love when an ad can sell a product and act as a public service announcement. Nice work. Watch it here

via Duncan's TV Ad Land


molly n. warner said...

if you can't see water, you're in underpants. this is brilliant; i love it. i thought i was the only one with this nagging bit of propriety on my mind. love your site, david.

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