WWF


Copy: Make a Stand - The only thing between their survival and extinction is you.

Incredibly powerful use of outdoor media - with hunters at one side of the street taking aim at animals on the other side - and you're in the middle. Makes the problem seem much more real. And notice the bullet holes - a wonderful touch. Located in Beijing Central Business District. I wish I knew more details.

Found at seaspace

8 comments:

Anonymous said...

Ogilvy ususally does WWF ads so this may be them. I love the idea. Creative and powerful!

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