Apollo Optik


I don't need glasses, but this ad makes me want some. This is good example of how you can use sex to sell a product and still not be a complete hack. Proof that sexy can be smart - it doesn't have to always be stupid (but it usually is).

via

19 comments:

Anonymous said...

This is not a smart sexy ad. This is just the same old boring "use a naked girl" kind of ad.
This is never new, never fresh. And don't you forget it.

/Christopher

Freddy said...

I disagree with your comment. This is finally an ad that uses sex in a smart way. I am usually not a big fan of sex in ads, becuase its "too easy to do". But this one works well... specially to get guys to go to the eye doctor.

Littlejohn said...

Agreed Freddy - the more clothes she takes off the less you can see. That's totally backwards from how most ads work.

Anonymous said...

My point is: what's so smart about naked girls in eye doctor ads?
If you can't come up with any better idea than a spinn-off on the old "woman takes her clothes off"-ad. Then maybe your creativity and idea making ain't that sharp.
Naked girls are used to sell almost anything: cars, food, schampoo, clothes, eye doctor appointments...
...and there is nothing new and cool about that. It's just such an old and boring way to make comercials.

/Christopher

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