Crunch Gym


Hate your co-workers?
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I admit, this spot made me laugh out loud. I even knew what was going to happen, and it still got me. It's a minute long and I really don't think it would have worked as a 30. It slowly and perfectly builds before the dramatic ending. This spot is also a great example of a ridiculous concept treated very seriously in its execution - Crispin has mastered this - and it almost always works.

6 comments:

Anonymous said...

You're giving Crispin more credit than they deserve. This is taken straight from a recurring skit from "Kid's in the Hall"

Below is a Youtube link to a clip.
http://www3.youtube.com/watch?v=qJbQ4-HFrgU&search=kid%20in%20the%20hall%20crush

Littlejohn said...

I didn't mean to imply that Crispin did this spot - I don't know who did. And yes, like most, this idea is not original, but the execution of the idea I think is wonderful. The co-workers reaction to the crushed head is perfect.

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