Ikea Outdoor Showroom

Ikea consistently impresses me with their inventive marketing thinking. In anticipation of the grand opening of the Ikea Funabashi Store (Japan), Ikea placed 14 of these outdoor showroom displays along the sides of a street in Aoyama. They are calling the showcase Ikea 4.5 Musuem, which refers to the size of 4 and a half tatami mats. You can see a map of the outdoor show room here. I guess you can call this Non-traditional-Outdoor-Guerilla-Product Demo work. Whatever you call it, it's a brilliant idea that will get a lot of attention and show off everything Ikea has to offer, to people who have never even set foot in a store.

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