Advertisers love making stuff look like other stuff. We see it a lot. But these ads, done by BBDO, Detroit, masterfully merge the image of the Jeep with the "new species" concept. In a survival of the fittest sort of way - these rise above the typical stuff looking like other stuff concept and actually work. Notice too the car is not what's important for you to see, it's what's on top of the car.
via A/D Goodness