Panasonic Human Ads

These men dressed up like the Matrix (or something) and marched around, advertising Panasonic's New Cell Phone - in Shinjuku, Japan. I don't know what the letters and numbers on their backs spell out to say. I can see how this would get people's attention, but I don't know what it's supposed to mean or how it sells. Regardless, expect more human advertising to come; and then robot advertising after that.



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