Sometimes the best part about an ad is what it doesn't say - the little pieces that are left for your mind to put together. The side by side comparison in advertising is it's "Girl from Ipanema" - a standard. But the bit of copy "Off/On" in the middle gives this ad some depth. It's unspoken, but the ad is talking about your brain. Play-Doh helps turn your brain on, while video games, tv, etc turn it off. But the thought doesn't just spring of the page. It takes a moment and then you kind of feel their point. It's an important message for parents to remember for their kids, while the third ad seems to be speaking specifically to the parents themselves, particularly the dads. Perhaps I should stop blogging and start building the Blogger logo out of Play-Doh. Interesting work from Grey Worldwide, Chile.
via Brief Blog