What better place to reach your target audience for scuba lessons than underwater? Those who dared to dive deep enough to the bottom of the public swimming pool in Antwerp, Belgium were asked the question "Not Deep enough?" or "Want to stay a while? The ads concluded by telling divers to ask for more information about scuba lessons at the front desk. Great idea - these ads make a powerful connection with their environment, the audience and the product. Done by Dubois Meets Fugger, Antwerp.