Here's some highly non-traditional work out of India for Zonex pain relief. An agency called Idiots decided to put these street, body piercing performers to good use. What a great way to make their point - ha, get it, "point" - I like it.

via Twenty Four


cill wote said...

does it seem like there is more "gorilla" (maybe that is the right word, maybe non traditional) advertising in other countries or is just big cities. is there ever anything like this in chicago?

Littlejohn said...

Well, advertising in the U.S. is often more conservative than in other countries. So, you often see most of the best work coming from the other side of the glob. Guerilla marketing often occurs in big cities because there are crowds of people and you can get more peoples' attention - Chicago, NY, LA, SanFran, Seattle etc. are starting to see some non-traditional work but the European and Asian markets have been much quicker to adopt guerilla marketing and they are more open to edgy/provactive ideas.

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