Ads for Birds


Too often we forget the power of the simple product demo. This bird-interactive outdoor ad for Friskies bird seed makes a wonderful connection to the product, the audience and the product benefit. You can't get more straight and to the point - yet, at the same time, be inventive, attention getting and very cool. Great work from Leo Burnett, Portugal.

via brainstrom9

26 comments:

Milo said...

Would have been better if it were for cat food. -_-

-Milo
wtfland.com

Rikki said...

i think it's a great idea :)

Anonymous said...

If it´s for parrots why the city birds.....?

Anonymous said...

I think it's very cool!

Marc

Corey said...

So, when after those birds crap all over the ad and the sidewalk - not to mention spread their disease and filth - will it still be a "very cool" and "great idea"?

Littlejohn said...

For people who love birds and feed them and don't seem to mind poop, disease and filth - yes - this will still be "very cool" and a "great idea". Will it be cool to you? - it doesn't sound like it. But, do you have a bird? It's better to piss off the world and have your target love you - than to be invisible to all.

Corey said...

You're right Littlejohn -- fears of the owrld be damned, let's sell some bird seed!

Seriously, this is bad marketing. ESPECIALLY with so much global fear and concerning the bird flu pandemic.

Littlejohn said...

Whatever you say - bird hater.

Corey said...

I love birds.
Lemon.
Butter.
Sea salt.
Cilantro.
350 for 35 minutes.
I realy love birds.

visual.dichotomy said...

Corey, dear, you do realize that just because someone puts a big thing of birdfeed out doesn't mean birds will spontaneously appear, don't you? Because these birds, if they weren't eating from this ad, would be eating from something else, and crapping somewhere else, and spreading disease somewhere else. At least now it's all centralized, so bird-haters can avoid them. :-P But I admit it might not look so nice when covered in fecal matter.

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