Copy: You can have the tan you want. Choose yours.
Here's a truly innovative, and very cool, interactive outdoor ad. Click the image to get a better look of what is going on. People waiting on the bus in Brazil could physically adjust the woman's tan on the billboard by moving a leaver from left to right - or from light to a darker tan. And doing so, they could view the tanning effects of each product. Very smart idea - and well executed. Done by DDB Brazil