Choose Your Tan

Copy: You can have the tan you want. Choose yours.

Here's a truly innovative, and very cool, interactive outdoor ad. Click the image to get a better look of what is going on. People waiting on the bus in Brazil could physically adjust the woman's tan on the billboard by moving a leaver from left to right - or from light to a darker tan. And doing so, they could view the tanning effects of each product. Very smart idea - and well executed. Done by DDB Brazil



cnnterry said...

but what's the mechanics?

Milo said...

Until a punk kid comes along and spraypaints obsenity.

Tom Dougherty said...

fukcing brilliant.

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