Clever Mint



New work directed by Reginald Pike illustrates the Clever Dumb Balance: "The Planet is in a delicate balance, for every clever thing that happens, something really dumb happens elsewhere." So, according to this clever ad for the Mint Credit Card, a really dumb ad was created at the exact same time. But unfortunately in advertising the Clever Dumb Balance is never restored - there is just too much dumb advertising for the good advertising to catch up. I like the thought, and as always Reginald nailed the execution.

Watch the spot here.

Update: Agency - Agency is Clemmow Hornby Inge, London.
Directed by Perlorian brothers

15 comments:

Anonymous said...

Agency is Clemmow Hornby Inge, London.

Anonymous said...

Director is the perlorian brothers.

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