Copy: Only Gatorade quenches your whole body's thirst

Here are some super stylized print ads for Gatorade. I love the colors and the use of illustration. They look very medical - in an old-school sort of way. Don't know who did these. Very cool.



Milo said...

Those are indeed great. They just work on every damn level.


cill wote said...

i don't really understand what these are trying to say. why is the throat puring it into itself? it looks like that guy is unconscious or something.

Milo said...

It's not complex.

Your body loves gatorade.

Tim said...

these are saved by how good they look. cill is right. the heart one works; it reminds me of a motor getting fueled up. But the throat one is forced. Why didn't the guy just drink it from his mouth? They should have done more separate organs--brain, muscles,etc.

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