Copy: unexpectedly Smooth Legs - Able Touch hair removal wax
Highlighting the negative side effects of a product in order to point out the positive usually results in interesting work. In this case, Able Touch hair removal wax makes your legs so smooth it could kill you. It's a simple and bold direction for creative, but on the flip side usually says little about the brand. I thought this was worth pointing out, although the anal copywriter in me feels the headline is a bit awkward. Your thoughts? Don't know the agency.
Thanks Laura for passing these along