Harley Women

Copy: Bikes for Women

I had not seen this print piece for Harley-Davidson before. The image is perfect. I always love work that can powerfully communicate the key message while never showing the product. I assume this was done by Carmichael Lynch



PZR said...

This ad has to be a hoax.

It doesn't suggest the 'independent rebel who plays by his/her own rules' persona that Harley fans are drawn to. Instead it validates the what many of those who are considering buying a hog fear most: that people will think they're nuts.

Anonymous said...

I don't know...this has a grit to it, suggestive of that 'up yours' attitude at the root of true Harley appeal. Think is can work as a nice retort to the 'its really dentists from Ohio who own Harley's anymore'. Its a beauty. Certainly hope its not a fake.

Littlejohn said...

pzr - I think you might be missing something. The ad is for Harley Bikes for Women. The picture is of a man doing the laundry and taking care of the kids - assuming that his wife is off riding her hog and leaving him to take care of the house chores. It's funny.

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