Translation: Not all drugs are as harmless as music

This is another odd example of advertising referencing other advertising. These iPod poster parodies were created for Berlin Suchthilfe, which is a German organization that brings the topics of drugs and addiction into the public. The connection to drugs and music is a bit of a stretch. This is what you call borrowed interest. In this case they are piggybacking their drug campaign onto the very successful iPod campaign. This technique, as you can see, usually results in a shallow campaign. Original thinking is always much stronger. See the others iDrug ads here.


Anonymous said...

I think the connection is most likely between MDMA and Club Music. As well as possibly Ketamine, Crystal Meth, Cocaine and all the other recreational pharmaceuticals associated with club (music) culture.

Littlejohn said...

You might be right - I'm still not a fan of advertising referencing advertising.

Bart said...

I have two problems with this ad. The first one is that "not all drugs are harmless" is kind of weak, especially if someone only sees one of these ads. Plus, the iPod silhouette ads are something seen as really lively, cool, and exciting. Isn't putting drug users in that context giving the impression that drugs are lively, cool, and exciting? Especially since the colors in the ads are still so bright and the people in them look confident and happy? Why don't they just have Sponge Bob taking drugs with the words "Not all drugs are as harmless as cartoons." Kids would just see Sponge Bob taking drugs.

Adi said...

Find Internet Marketing resource hare Online Marketing Strategy | Internet Marketing Tools | Online Marketing Campaign | Online Marketing Business | Online Marketing System | Online Business | Online Home Business | Online Business Tips | Internet Marketing Online

Adi said...

Oes Tsetnoc one of the ways in which we can learn seo besides Mengembalikan Jati Diri Bangsa. By participating in the Oes Tsetnoc or Mengembalikan Jati Diri Bangsa we can improve our seo skills. To find more information about Oest Tsetnoc please visit my Oes Tsetnoc pages. And to find more information about Mengembalikan Jati Diri Bangsa please visit my Mengembalikan Jati Diri Bangsa pages. Thank you So much.
Oes Tsetnoc | Semangat Mengembalikan Jati Diri Bangsa

Erika said...

clothes jeans

AF Jeans

Aff jeans

Amani Jeans

Artful Dodger Jeans

Bape Jeans

BBC Jeans

Christian Audigier Jeans

D&G Jeans

Ed hardy Jeans

Ed-hardy Mens Jeans Ed hardy Jeans

Ed-hardy Women Jeans Ed hardy Jeans

G-Star Raw Jeans

Laguna Beach Jeans

laguna beach men jeans Laguna Beach Jeans

laguna beach women jeans Laguna Beach Jeans


Seven Jeans

True Religion Jeans

True Religion Mens Jeans True Religion Jeans

True Religion Womens Jeans True Religion Jeans

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

DiSCo said...

Thank you for sharing a nice article.

Hybrid and New SUV Car said...

With the whole thing that seems to be building within this subject matter, all your viewpoints are generally somewhat refreshing. Even so, I appologize, but I can not subscribe to your entire plan, all be it exhilarating none the less. It appears to everybody that your opinions are generally not completely justified and in actuality you are generally your self not really wholly confident of the argument. In any event I did appreciate examining it. Car Review, New car release, New SUV Car, Hybrid Car Specifications, Keep healthy naturally, Ramalan harian, Game online indonesia, Film BF, Tube8, Tante Girang, Harga Mobil Bekas, Ramalan Bintang, Daftar Harga HP Bekas, SM*SH, Tangga Lagu Terbaru, Ramalan Togel, Ramalan Zodiak, Nokia Terbaru, Keajaiban dunia, HP Android

Anonymous said...

HD kaliteli porno izle ve boşal.
Bayan porno izleme sitesi.
Bedava ve ücretsiz porno izle size gelsin.
Liseli kızların ve Türbanlı ateşli hatunların sikiş filmlerini izle.
Siyah karanlık odada porno yapan evli çift.
harika Duvar Kağıtları bunlar
tamamen ithal duvar kağıdı olanlar var

Jerry Gene said...

I really like your writing style. Nice Post keep it up.

Asus - 15.6" Laptop - 6GB Memory - 750GB Hard Drive - Aluminum Lake Blue

Asus - 15.6" Notebook 4 GB Memory - 750 GB Hard Drive - Mocha