Translation: Not all drugs are as harmless as music
This is another odd example of advertising referencing other advertising. These iPod poster parodies were created for Berlin Suchthilfe, which is a German organization that brings the topics of drugs and addiction into the public. The connection to drugs and music is a bit of a stretch. This is what you call borrowed interest. In this case they are piggybacking their drug campaign onto the very successful iPod campaign. This technique, as you can see, usually results in a shallow campaign. Original thinking is always much stronger. See the others iDrug ads here.