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Copy: Get rid of gasHere's an ad for all those bloated, flatuous Chemists out there. Done by FCB Brazil. via
Wednesday, May 10, 2006
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Too cerebral for such a topic. The visual actually repels anyone not comfortable with, interested in, or familiar with the periodic elements and/or chemistry (which is most of us). What would've been great is for each element to have a slang name or term for gas. The copy could've been something like, "No matter what you call it - Luftal prevents it."
i had a chuckle. i like it when an advertisement assumes that i am smart enough to figure it out on my own, an leaves a piece for me to figure out.
Cill - I think you are right. Anyone with a vague memory of High school Chemistry can probably figure out that the elements removed are the gas elements. However, I still have some beef with any ad that just tells you what the product does visually. It's very visually punny. A smart pun, however, is a lot better than a stupid one.
No, no. You're both wrong. ;)
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