McDonalds Vintage T-shirts

McDonalds is targeting 20-something hipsters and hip soccer moms with a new line of vintage t-shirts, which are selling in clothing boutiques for a super-sized price of $55. While it's obvious McDonalds will do anything to cash in on what's hip, the whole vintage T trend is about irony and kitch factor. Vintage T-shirts work under the it's-so-uncool-that- it's-cool-again principle. I can't imagine McDonalds is actually attempting to use reverse psychology on hipsters - but if they are, it would be genius. Unfortunately, I don't think this is the case. This feels more like just sloppy marketing.



funny tee shirts said...

I think these shirts are pretty funny. I think I saw those at Pac Sun at a mall the other day. I don't know if they will bost McDonald's food sales, but the shirts may get them a couple bucks.

Jamil Buie said...

Your talking about them so it seems to be woking. Would you like to supersize your contempt or pehaps you'd like a hot apple pie to get the taste of crow out of your mouth?

Tom Dougherty said...

You're right. It is clumsy marketing. The next phase of this is to get pedophiles and accused spree killers to be photographed eating at McDonalds' competitors. After that, leak a Mayor McCheese sex tape.

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anasimpson said...

i have always been a big fan of vintage t-shirts. i love wearing them. thanks for bringing it into my attention.
vintage t-shirts

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