Sometimes the best ideas are so obvious you almost miss them. These delightful mini-ads are for the Antwerp Miniature City, a tourist attraction, which, as the name implies, is a miniature version of the city of Antwerp. So, to promote the miniature City, Joahn Van Oeckel, a freelance art-director, created miniature advertising - for miniature people. I especially like the mini (remote controlled) adver-mobile, which is both charming and hilarious all at once. After seeing several of these ads around town, there would be no way I could resist going for a tour of the tiny town. I would also like to see the newspaper media buy for this campaign. Great work.